CALL NOW & SCHEDULE TODAY 213.308.4770

Social Media Marketing

Social Media Marketing at Yellow Inbox

Social Media Marketing is an integral part of any web-based business. Nowadays, with search engines relying on social signals to give users the best results, taking advantage of multiple platforms to educate and interact with your target audience is essential for success.

Having a social media presence is essential for businesses of all shapes and sizes, whether it has one staff member or 10,000; one physical location or 100; and operates primarily online or in a traditional brick-and-mortar structure. Business owners can be intimidated by the task of managing their own social media campaigns, often thinking they need to be active everywhere. With numerous social media platforms out there like Facebook, Twitter, LinkedIn, Pinterest, Instagram and so on, it's not surprising that many businesses struggle to create a successful social media strategy. It requires expertise & dedication to navigate through all the options and make an effective plan.

At Yellow Inbox, we can assist you in understanding where your target audience is and the networks that will bring a profitable return on investment (ROI). We review & analyze your existing social media platforms, so you can focus on cultivating an actively engaged following within relevant networks.

With our expertise and guidance, we'll develop a social media strategy tailored specifically for you. We will also help you implement it and manage it, so you don’t have to worry about it. Allowing you to focus on the things that really matter to your business.

Social Media Marketing at Yellow Inbox
Choosing the Right Social Networks

Choosing the Right Social Networks

Understanding who your target audience is and identifying the right social networks to use are essential in ensuring the success of your business. We can help you create a customer/buyer persona, enabling you to understand not just who they are, but also how they interact and what they expect from you. This data can make a huge difference in website & social media content, customer service policies and selecting the appropriate social networks.

Establishing a presence on Facebook, Instagram and Twitter is a necessity for every company nowadays. These are the go-to social media networks, regardless of the size, niche or target audience of your business. If you're not doing business in the B2B market, then investing your time & resources into LinkedIn is probably unnecessary. Facebook is a crowded space and will make it hard to grab your audience’s attention. Your posts need to be good enough to get past the Edge Rank algorithm which is responsible for deciding how many of your fans view it. In the beginning, it may be difficult and take some extra effort, but as you gain momentum, your posts will start getting more reach.

Optimizing Your Profiles

When selecting a profile photo, keep in mind if it's for a corporate or personal purpose. If it's the former, you can use an easily recognizable logo to aid with brand recognition. For personal accounts, choose a professional headshot that clearly represents you. Also, ensure that whatever image you select is of good quality and is consistent across all networks.

Write a clear profile description that tells your followers and fans what your business does.

It is important to fill in every section with as much detail as you can provide. Every single piece of information may be relevant to a potential customer, so leaving something out should only occur when there is nothing else to add. The more info you put in, the better!

Include keywords. Keywords are vital to ensure your content is discoverable and clearly conveys the products and services you offer, allowing potential customers to connect with your business.

If you own a local business, it is important to have your exact location and operating hours accurately listed across all social media profiles, directories, and websites. This information helps customers easily access your services and ensures more foot traffic.

To make your profiles look more attractive to new fans and followers, it’s a good idea to backdate some posts. This way, you won't have empty profiles which might turn off possible followers. Posting backdated content is a great way to make your profile look active when it is still new. If you make sure your content is evergreen – that is, it can be used regardless of when it was posted – then you have taken a big step towards success.

Optimizing Your Profiles
Building a Social Media Following

Building a Social Media Following

It is important for businesses to have a targeted audience base if they wish to benefit from social media platforms. Without it, the time and money invested in such channels may not be worth it. Crafting a successful social media strategy takes time and effort. You must carefully craft a strategy that prominently showcases high quality content & relevant info. Doing this will help you to properly engage with your audience and bring in customers who will convert.

Reaching out to the right target audience can be achieved through strategic advertising on multiple social media platforms. This is a great way of boosting your profile and ensuring that your message reaches only those who are likely to be interested in what you have to offer. You can use various content assets like eBooks, white papers and other incentives to encourage your fans & followers to share your posts. With the help of integrated apps and tools, you can even run exclusive contests or offer coupons for social media promotion.

Make sure to add your social media links to the main page of your website. Similarly, you should also include share buttons in all blog posts so visitors can easily spread them with a single click. Include your social handles in the texts when they are shared too. Email your subscribers to let them know of your presence in the social media world and include direct links for easy access. Look for customers who fit into your target audience and follow them - there's a chance they will reciprocate. Be available to answer any queries or comments from followers to demonstrate that you are actively engaged.

Developing a Content Calendar

In order to keep a steady following, it's important to be consistent in the amount of posts you make. While there is no one-size-fits-all solution for when the best times are, research shows that certain instances have higher engagement and response rates.

Showcasing your own content, products and services is essential, however you must be careful not to overdo it. This can lead people to ignore or unfollow your page as they'll become bored of seeing the same promotions over and over again. In order to maximize engagement, it is best to maintain a healthy balance of content created by you and relevant materials from other sources. This could include memes, inquiries, blogs & articles, videos, and much more!

To maximize your reach and maximize engagement, it's important to tweak the same general message for different social networks. Although tempting to just blast out the same post across all channels, you'll get much better results by customizing it to best fit each network's format & style.

Looking to really see your social media presence bloom? Get in touch with Yellow Inbox now &see what amazing possibilities await you!

Developing a Content Calendar
Influencer Marketing

Influencer Marketing

Traditional online marketing is losing its appeal - almost 90% of American consumers ignore digital advertisements. Furthermore, 30% of these people have taken the initiative to install ad blockers to avoid seeing any branded campaigns, leading marketers to experience a significant loss in revenue.

User engagement is something everyone strives for, but audiences are bombarded with a multitude of ads these days. With so much marketing noise, meaningful messages can be lost and users may lose interest & start to tune out.

Influencer marketing is a game changer. Partnering with an influencer means building recognition, expanding the customer base, securing customer loyalty & trust and creating longer relationships. Moreover, it amplifies your brand's ability to stand out from the competition.

arrow

Subscribe to Our Newsletter

Skip to content
Skip to content