To be successful online, it's important to use the right keywords. We can help you identify the phrases that your customers are likely to type in when searching for you and understand how competitive the market is for these words & phrases. To ensure search engines understand your website and content, we use relevant keywords throughout. This will help them recognize you as an authority in your field, enabling users to find your site more easily. A great way to boost the effectiveness of your content is by introducing LSI keywords. These are related to your main keywords and help search engines better understand the context of your content. Using LSI keywords in your content can have a direct impact on its rankings. For example, if the primary keyword is "dog collar", the inclusion of related words can make a tangible difference such as:
Cute leather dog collars
Blue dog collar tags
Dog ID collar
Dog’s favorite collar
Optimal website structure leads to superior user-experience. A properly organized hierarchy is instrumental in allowing visitors to quickly locate their desired content. Furthermore, it facilitates search engine bots during the crawling and indexing process for better SEO ranking. To ensure bots can successfully access your website, it is essential that you structure it in a way that is easy for them to understand. Bots will not be able to discover all elements of your website on their own, so it's important to create an optimized environment.
As your page content contains the most of your keywords & LSI phrases, it is important to ensure that it is well-structured. Breaking up the text into smaller portions with heading tags can help greatly in terms of readability. It is highly recommended to add ALT text to all images and videos on every page in order to help those who utilize assistive devices. These descriptive keywords should be used to ensure everyone can understand the content of the page.
Internal links are essential for a functional website. They should always have some form of relevance to the content on the page. For example, if you're writing about which dog breed is best suited for your lifestyle, you should link it to other pieces of content related to different breeds.
The amount of data you have on your page - including images, videos & code - directly affects how quickly it loads. In today's world, people are not willing to wait around for slow pages, so making sure your page is speedy is key. Otherwise, users might look elsewhere for the information they need. Research shows that nearly half of people expect a website to load in two seconds or less and 40% will give up on a website if it takes more than three seconds to load. This indicates the importance of having a well-optimized webpage that loads quickly.
This file tells the search engine crawlers to identify which files need to be indexed and which ones should be excluded.
The sitemap essentially serves as a roadmap to the search engines and outlines how many pages they should index on your website. If you ever create new webpages, you can easily submit an updated sitemap to make sure the crawlers are aware of those pages.
It's important to keep an eye on key performance metrics on a regular basis - at least once a month or more. This is because Google algorithms change often, and if you wait too long before checking, your website could be hit hard by any unexpected changes. To make sure your promotions & content creation are on the right path, it's important to track the data. We pay attention to metrics like:
Overall site visibility
Site traffic by source
Bounce rate of top landing pages
Ranking of target keywords
Establishing milestones and agreeing on success metrics prior to the commencement of any project when working with an agency is crucial. This helps set clear expectations and boundaries for all parties involved. Although SEO can take a while to be effective, it is essential to monitor both short and long-term results. A mix of on-page and off-page metrics should be tracked for maximum efficiency. Two of our go-to's are:
Create X pieces of useful content per month
# of ranked keywords
# of completed goals
# backlinks pointing to your website
Websites must be built with both humans and machines in mind. Technical SEO tactics enable search engines to comprehend your website while indexing it. These best practices ensure successful communication between you and the search engine. Adopting technical SEO practices makes it easier for search engines to locate and analyze the information on your website accurately, thereby improving the search engine rankings. Following SEO best practices also provides an additional boost to help your website stand out in SERPs.
On-page SEO refers to everything you do on your website to optimize it for search engines. This includes various aspects like technical SEO, content optimization, website structure, internal linking and setting up structured data. All these tactics help ensure that your website is visible in search engine result pages (SERPs).
Increasing your website's visibility externally through various off-page SEO activities is a great way to boost your ranking. Link building, updating directory listings and content promotion outreach are some of the most effective strategies you can use.
Analyzing the figures in your SEO review is an essential step. Every review needs to end with tangible action points, otherwise, it won't be effective. Data serves as a foundational element for effective conversations and should be evaluated in relation to the initiatives already in place. Additionally, it's crucial for each evaluation to yield tangible steps for improvement and measurable results to measure month-to-month progress.
It's important to ask about the specific services that are included before you decide which SEO agency to go with. Generally, on-page activities require less effort compared to off-page, and it's easier to scope, execute and track their performance. Off-page SEO tactics are often quite labor-intensive and involve active outreach and relationship building with external sources. The maximum benefit, however, comes from working on both - on-page and off-page activities.
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