Pay-per-click (PPC) advertising is a highly effective form of digital marketing that allows advertisers to purchase website visits rather than attempting to gain them organically through SEO or other means. Advertisers pay a fee each time a user clicks on their ad, which can be displayed at the top or bottom of search engine result pages, on websites, or on social media platforms. These ads are targeted to specific keywords, demographics, and locations, and offer the ability to measure results and make real-time adjustments to campaigns. With PPC advertising, businesses can see significant increases in website traffic and conversions, making it an essential component of any successful digital marketing strategy.
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